Russel Brunson Jim Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your site only read 20% of the material you write.

People only read the first 2 words on a line– normally, they miss the third word.

It’s numbers like this that make you think you need to work with a copywriter.

However then you learn about the costs of employing a copywriter to get more clicks:

Russel Brunson Jim Edwards

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll prevent working with a business that doesn’t have clean and expert copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They just learn what works after they go through some experimentation, get some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.

If they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your services and items.

Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testament to the power of words when it pertains to motivating people to purchase. It’s likewise a clear recognition of just how crucial material marketing has actually become when you need to offer anything online.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they require to change, do something about it, or merely make a various decision.

And after that, you’re their friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With many solutions, deals, services, chances, and products, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose great copy.”.

Other than that each time you try, your words stop working to encourage anybody to buy– except possibly your mommy and a couple of loyal friends.

But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even understand they’re being encouraged.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or location of competence depends on helping entrepreneurs make benefit from funnel structure.

Russel Brunson Jim Edwards

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been running online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you a huge amount of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Since Jim Edwards worked on both– however that ought to just demonstrate how effective his ability as a copy creator genuinely is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “tricks” to convincing individuals– and, often, you have to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russel Brunson Jim Edwards

These tricks and insights collaborate so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words need to elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage customers to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients utilize to explain what they wish to buy (page 104).

8 specific places online that will reveal you the precise triggers inspiring your prospective clients and getting them to invest their cash. You can use this to position your own item, service, training, software application (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This section exposes formulas and design templates for emails, sales, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through emails, sales, and advertisements letters? And the best method to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.

You can also use the feedback to plug into a few tested techniques for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you an unique pledge. If you do not like it, you can ask for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.