Ron Edwards Jim Cleamo

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website just read 20% of the content you write.

Individuals just read the first two words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you must work with a copywriter.

But then you find out about the costs of working with a copywriter to get more clicks:

Ron Edwards Jim Cleamo

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have professional and clean copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They only find out what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.

If they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.

Specific, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that guide individuals to purchase your products and services.

And that’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to purchase, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear recognition of simply how crucial content marketing has become.

The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.

That implies you value your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to absolutely gung-ho about your option.

But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.

Using words, you continue to poke them everywhere it injures. Gradually, they remember why they require to change, take action, or just make a different decision.

And then, you’re their buddy. You provide them an option that in fact works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something much more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With numerous services, deals, products, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.

Except that every time you attempt, your words fail to persuade anybody to buy– except maybe your mama and a few faithful friends.

But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote once again.

Think about another concept in marketing that relies on strategic placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a seamless and natural way, your potential customers will not even realize they’re being convinced.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he understands his lane or location of proficiency lies in assisting entrepreneurs make benefit from funnel building.

Ron Edwards Jim Cleamo

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has been operating online since he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can conserve you a massive quantity of time. It’s the best alternative to keeping an in-house copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that must just demonstrate how effective his capability as a copy creator really is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing individuals– and, typically, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Ron Edwards Jim Cleamo

These tricks and insights interact so you can utilize the formulas to build persuasion with time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the center!” technique. Your words need to generate really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade customers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they want to purchase (page 104).

8 particular places online that will reveal you the precise triggers inspiring your prospective clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of info Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves clues. It’s that great copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area exposes formulas and design templates for e-mails, sales, and ads letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can use data to direct your decisions.

However you can likewise use the feedback to plug into a couple of tested methods for enhancing your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a special promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re all set to get back at more in-depth with learning copywriting tricks for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.