Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals just check out the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you must work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have tidy and expert copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only learn what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that assist individuals to purchase your services and products.
Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. When you need to offer anything online, it’s likewise a clear recognition of just how important content marketing has become.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to change, act, or simply make a various choice.
And then, you’re their best friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. But the truth is that copywriting has to do with trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With numerous services, offers, items, opportunities, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Other than that whenever you try, your words stop working to convince anyone to buy– other than perhaps your mother and a couple of loyal good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote again.
Think about another idea in marketing that depends on strategic placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a smooth and natural method, your prospects will not even recognize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you a huge amount of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that must just demonstrate how powerful his ability as a copy developer really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words should generate extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific locations online that will show you the specific triggers encouraging your possible clients and getting them to invest their cash. You can use this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This area exposes solutions and design templates for sales, emails, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and e-mails letters? And the best method to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.
However you can also use the feedback to plug into a few tested techniques for enhancing your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. If you do not like it, you can ask for a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re ready to get even more extensive with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?