Ripoff Report Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headlines.

Visitors to your site only read 20% of the material you compose.

People just read the very first two words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you believe you should work with a copywriter.

However then you learn more about the costs of employing a copywriter to get more clicks:

Ripoff Report Russell Brunson

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have professional and clean copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter knows what works. They just learn what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they do not know what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to purchase your product or services.

And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to inspiring people to purchase. It’s also a clear recognition of simply how essential material marketing has ended up being when you need to sell anything online.

Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve an issue to completely gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, act, or merely make a different decision.

And then, you’re their friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

And that’s attention.

With a lot of options, offers, services, products, and chances, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write terrific copy.”.

Except that every time you attempt, your words stop working to convince anyone to buy– other than maybe your mommy and a few loyal friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote again.

Think about another idea in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural method, your prospects won’t even understand they’re being persuaded.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge lies in helping entrepreneurs make profits from funnel structure.

Ripoff Report Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He commits hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

So if this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.

Which can save you a massive quantity of time. It’s the ideal option to producing or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Since Jim Edwards worked on both– however that ought to just show how effective his capability as a copy creator truly is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading people– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Ripoff Report Russell Brunson

These tricks and insights interact so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words must generate extremely strong feelings from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients utilize to explain what they wish to buy (page 104).

8 particular locations online that will reveal you the exact triggers motivating your prospective clients and getting them to spend their money. You can use this to place your own product, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This area reveals solutions and templates for ads, e-mails, and sales letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, emails, and sales letters? And the best method to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.

You can also use the feedback to plug into a few proven techniques for enhancing your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you an unique promise. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with learning copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.