Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your site only checked out 20% of the content you compose.
People only check out the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have clean and professional copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They just discover what works after they go through some trial and error, get some real information around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness effective, emotional and psychological triggers that direct people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wishes to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns encouraging individuals to purchase. It’s also a clear recognition of just how crucial material marketing has actually become when you need to offer anything online.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s best good friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them all over it injures. Gradually, they remember why they need to change, do something about it, or merely make a different decision.
And after that, you’re their friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With numerous services, deals, opportunities, services, and items, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose excellent copy.”.
Except that every time you attempt, your words stop working to encourage anybody to purchase– other than possibly your mama and a few devoted pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that depends on tactical positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a natural and seamless method, your prospects won’t even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency depends on assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect option to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– but that should just demonstrate how effective his ability as a copy developer genuinely is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” strategy. Your words must elicit very strong feelings from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince consumers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they want to buy (page 104).
8 specific locations online that will reveal you the precise triggers encouraging your prospective customers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This area exposes formulas and design templates for ads, emails, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to direct your decisions.
However you can likewise utilize the feedback to plug into a couple of proven techniques for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct promise. If you do not like it, you can request for a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re all set to get even more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?