Ray Edwards Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your site just read 20% of the material you compose.

Individuals only read the very first 2 words on a line– normally, they miss out on the third word.

It’s numbers like this that make you believe you need to hire a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Ray Edwards Copywriting Book

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a company that does not have expert and clean copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.

If they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.

Particular, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist individuals to buy your services and items.

And that’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it concerns motivating individuals to purchase. When you need to offer anything online, it’s likewise a clear recognition of simply how essential material marketing has ended up being.

Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you wish to provide access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your option.

In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.

Using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to change, do something about it, or simply make a different decision.

And then, you’re their buddy. You offer them a solution that actually works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. However the reality is that copywriting has to do with trading something even more important.

Something that’s almost a scarce resource.

Which’s attention.

With numerous solutions, offers, opportunities, products, and services, the only possible way for your readers and prospects to trust you, buy from you, and remain devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write great copy.”.

Except that whenever you attempt, your words fail to encourage anybody to buy– except possibly your mom and a couple of loyal good friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to come and live in.”.

Does this sound familiar?

If not, read that quote once again.

Think of another concept in marketing that relies on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural way, your prospects will not even realize they’re being convinced.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of expertise depends on helping entrepreneurs make make money from funnel structure.

Ray Edwards Copywriting Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct action marketing company.

He commits numerous hours every year to coaching individually company owner in the Funnel Scripts community.

He’s a very popular author who has been operating online considering that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that ought to just demonstrate how effective his capability as a copy developer truly is, they might seem similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading individuals– and, typically, you need to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Ray Edwards Copywriting Book

These insights and tricks collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.

The “Love me. Your words need to elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage consumers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to describe what they wish to purchase (page 104).

8 specific places online that will reveal you the precise triggers motivating your possible consumers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves clues. This area exposes formulas and templates for ads, sales, and emails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

However you can likewise utilize the feedback to plug into a few proven approaches for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you a distinct guarantee. If you do not like it, you can request a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re ready to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

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