Product Secrets Russell Brunson 2 Comma Club

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website only read 20% of the material you compose.

People only check out the very first 2 words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

However then you discover the expenses of hiring a copywriter to get more clicks:

Product Secrets Russell Brunson 2 Comma Club

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more exposure, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have expert and tidy copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They only discover what works after they go through some trial and error, acquire some real information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.

Particular, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that guide individuals to purchase your services and products.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it comes to motivating individuals to purchase. It’s likewise a clear acknowledgement of just how essential material marketing has actually become when you need to offer anything online.

Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you begin explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them all over it hurts. Gradually, they remember why they need to change, act, or just make a different choice.

And after that, you’re their buddy. You use them a service that in fact works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

And that’s attention.

With numerous options, deals, services, opportunities, and products, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write terrific copy.”.

Except that whenever you try, your words fail to encourage anybody to purchase– other than maybe your mommy and a couple of devoted pals.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote again.

Consider another concept in marketing that counts on tactical placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and smooth method, your prospects won’t even understand they’re being encouraged.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he knows his lane or location of proficiency depends on assisting business owners make benefit from funnel structure.

Product Secrets Russell Brunson 2 Comma Club

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online since he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you an enormous amount of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy creator genuinely is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to convincing people– and, often, you have to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Product Secrets Russell Brunson 2 Comma Club

These secrets and insights collaborate so you can use the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words should elicit really strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients utilize to describe what they wish to buy (page 104).

8 particular locations online that will reveal you the exact triggers inspiring your possible consumers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves ideas. It’s that great copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This section exposes formulas and design templates for e-mails, sales, and advertisements letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.

You can likewise utilize the feedback to plug into a few proven approaches for enhancing your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special pledge. If you do not like it, you can request for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I understand for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.