Product Launch Funnel Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headlines.

Visitors to your site only read 20% of the content you write.

Individuals just read the very first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you need to work with a copywriter.

However then you learn more about the expenses of working with a copywriter to get more clicks:

Product Launch Funnel Russell Brunson

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and tidy copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They just discover what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

So if they don’t know what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, trustworthy, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

When it comes to encouraging people to buy, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear recognition of simply how crucial material marketing has actually become.

Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you wish to provide access to your offer as clearly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Using words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to change, act, or merely make a different decision.

And then, you’re their buddy. You use them a service that actually works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. However the truth is that copywriting has to do with trading something far more important.

Something that’s almost a limited resource.

And that’s attention.

With many options, deals, services, chances, and products, the only possible way for your readers and prospects to trust you, buy from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trusted way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Except that each time you try, your words stop working to encourage anyone to purchase– other than possibly your mother and a couple of devoted good friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that depends on strategic placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a natural and smooth method, your prospects will not even recognize they’re being persuaded.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of competence lies in helping business owners make profits from funnel structure.

Product Launch Funnel Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He devotes hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They might appear comparable since Jim Edwards worked on both– but that must simply demonstrate how powerful his capability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, fine-tune, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to convincing individuals– and, typically, you need to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Product Launch Funnel Russell Brunson

These insights and tricks work together so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.

The “Love me. Your words should generate really strong feelings from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince clients to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).

8 specific places online that will reveal you the precise triggers encouraging your possible customers and getting them to invest their cash. You can use this to position your own product, service, training, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” using solutions– and these work no matter what you sell. This area exposes formulas and templates for ads, sales, and emails letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.

But you can also utilize the feedback to plug into a couple of tested techniques for improving your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re ready to get even more in-depth with finding out copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.