Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your website only read 20% of the content you write.
Individuals only check out the first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more exposure, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some experimentation, gain some real data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to encouraging individuals to buy. It’s likewise a clear acknowledgement of simply how crucial content marketing has ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s finest pal and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, do something about it, or simply make a different choice.
And after that, you’re their best friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of services, offers, products, services, and opportunities, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Other than that every time you attempt, your words stop working to persuade anybody to buy– other than possibly your mom and a few faithful pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that depends on tactical placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a smooth and natural method, your prospects will not even recognize they’re being encouraged.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of proficiency lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been running online since he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the right guy to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal option to creating or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might appear comparable since Jim Edwards dealt with both– but that need to simply show how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing individuals– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the center!” technique. Your words ought to elicit really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince consumers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to describe what they want to buy (page 104).
8 specific locations online that will reveal you the exact triggers encouraging your potential clients and getting them to spend their cash. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the large quantity of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves hints. It’s that terrific copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and emails letters? And the finest method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of proven techniques for improving your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?