Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site only read 20% of the material you write.
People just read the very first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you think you should hire a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that assist individuals to buy your product or services.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has actually become.
Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to absolutely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, act, or merely make a various decision.
And then, you’re their friend. You use them a service that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With so many solutions, deals, products, chances, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you try, your words stop working to convince anyone to purchase– except perhaps your mommy and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another idea in marketing that depends on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a smooth and natural method, your potential customers won’t even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the ideal guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– however that should simply show how effective his capability as a copy creator truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading people– and, often, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to generate very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince clients to purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to describe what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers inspiring your prospective clients and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This area reveals solutions and templates for sales, e-mails, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, e-mails, and sales letters? And the finest method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to guide your choices.
But you can also use the feedback to plug into a couple of tested approaches for improving your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re all set to get back at more extensive with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?