Monthly Subscription-based Business Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your site only checked out 20% of the material you write.

Individuals only check out the first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you should hire a copywriter.

But then you learn more about the expenses of employing a copywriter to get more clicks:

Monthly Subscription-based Business Russell Brunson

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have clean and expert copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, acquire some genuine information around where customers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.

Specific, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that guide people to buy your products and services.

And that’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it pertains to encouraging people to buy. When you require to offer anything online, it’s likewise a clear recognition of just how crucial content marketing has become.

Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting information to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to change, do something about it, or just make a different decision.

And then, you’re their buddy. You offer them a solution that really works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

Which’s attention.

With a lot of options, offers, chances, products, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “write terrific copy.”.

Other than that whenever you attempt, your words fail to encourage anyone to purchase– except maybe your mama and a couple of loyal buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Think about another idea in marketing that depends on strategic positioning, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a smooth and natural way, your potential customers will not even realize they’re being encouraged.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or area of know-how depends on helping business owners make profits from funnel building.

Monthly Subscription-based Business Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct response marketing company.

He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the best man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy creator truly is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Monthly Subscription-based Business Russell Brunson

These insights and tricks work together so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Your words must elicit really strong feelings from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage customers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients use to explain what they wish to purchase (page 104).

8 specific locations online that will reveal you the exact triggers encouraging your potential consumers and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This section exposes formulas and design templates for advertisements, emails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, e-mails, and sales letters? And the best method to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of proven techniques for enhancing your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re ready to get back at more extensive with learning copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.

What I know for sure, however, is that whenever I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.