Mike Dillard Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your site only checked out 20% of the material you write.

People just read the very first two words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you believe you should employ a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Mike Dillard Russell Brunson

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, though, and they’ll avoid working with a company that does not have tidy and professional copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They just find out what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.

So if they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Particular, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your services and items.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it concerns motivating people to purchase. It’s also a clear recognition of just how important content marketing has actually become when you require to sell anything online.

The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your service.

In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, take action, or just make a different decision.

And then, you’re their best friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and buy. But the reality is that copywriting is about trading something even more valuable.

Something that’s almost a limited resource.

Which’s attention.

With numerous options, offers, services, items, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose fantastic copy.”.

Other than that each time you try, your words fail to persuade anybody to purchase– except maybe your mom and a few loyal pals.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another concept in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers won’t even understand they’re being persuaded.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge depends on assisting entrepreneurs make make money from funnel structure.

Mike Dillard Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple deals for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the best person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you a huge amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might appear similar since Jim Edwards dealt with both– but that need to simply show how effective his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Mike Dillard Russell Brunson

These insights and tricks work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the middle!” method. Your words should generate very strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage clients to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients use to describe what they want to buy (page 104).

8 particular locations online that will reveal you the specific triggers encouraging your potential customers and getting them to invest their money. You can utilize this to position your own item, service, coaching, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves ideas. This area reveals formulas and templates for advertisements, sales, and e-mails letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, ads, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to utilize four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to assist your decisions.

You can likewise use the feedback to plug into a couple of proven techniques for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you an unique pledge. If you do not like it, you can ask for a refund and you don’t need to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more thorough with discovering copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.