Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the content you compose.
Individuals just read the very first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and professional copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness effective, emotional and psychological triggers that guide individuals to buy your services and items.
And that’s exactly what Copywriting Secrets, a effective and basic book for anybody who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns motivating people to buy. It’s likewise a clear acknowledgement of just how essential material marketing has become when you require to sell anything online.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s finest good friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to alter, do something about it, or simply make a different choice.
And after that, you’re their buddy. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many options, offers, chances, items, and services, the only possible way for your readers and prospects to trust you, buy from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write terrific copy.”.
Other than that whenever you attempt, your words stop working to encourage anybody to purchase– except possibly your mommy and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote once again.
Consider another principle in marketing that counts on tactical placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a smooth and natural method, your potential customers will not even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He dedicates numerous hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the perfect alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might seem comparable due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to generate extremely strong emotions from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will reveal you the exact triggers motivating your prospective consumers and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves hints. It’s that fantastic copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This section reveals formulas and design templates for e-mails, sales, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested methods for enhancing your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique promise. If you do not like it, you can request a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re all set to get even more thorough with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?