Kristen Joy Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headlines.

Visitors to your website only read 20% of the material you write.

People just read the very first two words on a line– usually, they miss the third word.

It’s numbers like this that make you think you must work with a copywriter.

But then you find out about the expenses of working with a copywriter to get more clicks:

Kristen Joy Russell Brunson

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and clean copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some experimentation, get some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.

Particular, dependable, and consistent “power” words that harness powerful, emotional and psychological triggers that direct individuals to buy your services and products.

Which’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to encouraging individuals to purchase. It’s also a clear recognition of simply how important material marketing has actually ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to absolutely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst enemy all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they need to alter, do something about it, or just make a various choice.

And after that, you’re their friend. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting is about trading something even more important.

Something that’s practically a limited resource.

And that’s attention.

With a lot of solutions, deals, services, products, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write terrific copy.”.

Other than that each time you try, your words stop working to convince anyone to purchase– except possibly your mom and a few devoted pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think about another concept in marketing that depends on strategic positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a natural and smooth way, your prospects will not even recognize they’re being persuaded.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of competence depends on helping entrepreneurs make make money from funnel building.

Kristen Joy Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

So if this isn’t the best guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you an enormous amount of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy creator really is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Kristen Joy Russell Brunson

These secrets and insights work together so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” technique. Your words must generate extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade customers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients use to describe what they wish to buy (page 104).

8 specific places online that will show you the specific triggers motivating your prospective customers and getting them to spend their cash. You can use this to position your own product, service, coaching, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves hints. This section exposes solutions and templates for emails, advertisements, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.

You can likewise utilize the feedback to plug into a couple of proven methods for enhancing your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special guarantee. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more in-depth with discovering copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.

What I understand for sure, though, is that whenever I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.