Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website only checked out 20% of the content you compose.
Individuals only read the very first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you need to hire a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness effective, emotional and psychological triggers that guide individuals to buy your product or services.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it comes to encouraging people to buy. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how important content marketing has ended up being.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, take action, or merely make a various choice.
And after that, you’re their buddy. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality results in open their wallets and purchase. However the reality is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of options, offers, chances, services, and items, the only possible way for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you attempt, your words fail to convince anybody to buy– other than possibly your mother and a couple of faithful good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Consider another principle in marketing that depends on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a smooth and natural way, your potential customers will not even realize they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of competence depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online since he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– however that must just demonstrate how effective his capability as a copy creator truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, often, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words must generate extremely strong emotions from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your potential customers and getting them to invest their money. You can use this to place your own item, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This section reveals formulas and design templates for sales, emails, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and e-mails letters? And the finest method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven methods for improving your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you an unique promise. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?