Jonathan Otto Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just read headings.

Visitors to your site just read 20% of the content you compose.

People only read the very first two words on a line– normally, they miss out on the third word.

It’s numbers like this that make you think you must hire a copywriter.

However then you discover the expenses of employing a copywriter to get more clicks:

Jonathan Otto Russell Brunson

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have clean and professional copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They only discover what works after they go through some experimentation, get some genuine data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.

Particular, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your product or services.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how important content marketing has become.

Most people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your option.

But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, act, or simply make a different choice.

And after that, you’re their friend. You offer them a service that in fact works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

Which’s attention.

With so many services, deals, opportunities, services, and products, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose excellent copy.”.

Except that each time you try, your words stop working to encourage anyone to purchase– other than maybe your mommy and a couple of loyal pals.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Consider another concept in marketing that depends on tactical positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a natural and seamless way, your prospects won’t even realize they’re being persuaded.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of know-how lies in assisting entrepreneurs make profits from funnel building.

Jonathan Otto Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He dedicates numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that need to just show how effective his ability as a copy creator really is, they may seem similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Jonathan Otto Russell Brunson

These insights and secrets collaborate so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the center!” method. Your words need to elicit extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage clients to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words clients utilize to describe what they want to purchase (page 104).

8 specific locations online that will reveal you the precise triggers inspiring your possible customers and getting them to invest their money. You can utilize this to place your own item, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that excellent copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area exposes solutions and design templates for sales, ads, and emails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, advertisements, and sales letters? And the finest way to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.

However you can likewise use the feedback to plug into a few tested techniques for improving your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you a special guarantee. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more thorough with learning copywriting secrets for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.

What I know for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.