Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your site just read 20% of the content you compose.
Individuals only check out the very first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you learn more about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more presence, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have clean and professional copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some experimentation, gain some real data around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, mental and emotional triggers that guide individuals to purchase your services and items.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to encouraging people to buy. When you require to sell anything online, it’s also a clear recognition of simply how essential material marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, act, or merely make a different choice.
And after that, you’re their buddy. You provide them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With many services, offers, services, products, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Other than that whenever you try, your words stop working to encourage anybody to purchase– except perhaps your mom and a couple of devoted good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and seamless method, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy creator genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit really strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 specific locations online that will show you the specific triggers motivating your possible customers and getting them to invest their money. You can use this to place your own product, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area reveals formulas and design templates for advertisements, e-mails, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and advertisements letters? And the finest way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use data to direct your decisions.
However you can also use the feedback to plug into a few proven methods for enhancing your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a distinct pledge. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?