John Carlton Kickass Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headlines.

Visitors to your site only read 20% of the material you compose.

Individuals just check out the first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you must work with a copywriter.

Then you learn about the costs of hiring a copywriter to get more clicks:

John Carlton Kickass Copywriting Book

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll avoid working with a business that does not have clean and expert copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only find out what works after they go through some experimentation, get some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.

So if they do not understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.

Particular, reputable, and constant “power” words that harness effective, emotional and psychological triggers that guide individuals to buy your product or services.

And that’s precisely what Copywriting Secrets, a effective and essential book for anybody who wants to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testament to the power of words when it comes to inspiring people to buy. It’s also a clear recognition of just how essential content marketing has ended up being when you require to offer anything online.

Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, do something about it, or merely make a various choice.

And after that, you’re their best friend. You use them a service that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With numerous services, deals, products, opportunities, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that each time you try, your words fail to convince anybody to buy– except perhaps your mom and a few devoted pals.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.

Does this sound familiar?

If not, read that quote again.

Think of another principle in marketing that relies on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and seamless method, your potential customers won’t even understand they’re being persuaded.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge lies in helping entrepreneurs make benefit from funnel structure.

John Carlton Kickass Copywriting Book

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been running online considering that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you a huge quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

Since Jim Edwards worked on both– however that need to simply show how powerful his capability as a copy developer truly is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

John Carlton Kickass Copywriting Book

These tricks and insights interact so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.

The “Love me. Your words need to elicit really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage customers to buy decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients use to explain what they wish to buy (page 104).

8 particular locations online that will reveal you the exact triggers motivating your possible clients and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves clues. This area exposes formulas and design templates for emails, advertisements, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of tested techniques for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special pledge. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want on your side when you’re ready to get even more extensive with learning copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.