John Carlton Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your site only checked out 20% of the material you write.

People just check out the first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you should work with a copywriter.

But then you find out about the costs of hiring a copywriter to get more clicks:

John Carlton Copywriting Book

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have expert and clean copy.

Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only discover what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.

If they do not know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.

Specific, reliable, and constant “power” words that harness effective, emotional and psychological triggers that guide people to buy your services and products.

And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to earn money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to buy, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of just how crucial content marketing has ended up being.

The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to totally gung-ho about your option.

But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, act, or just make a different decision.

And then, you’re their buddy. You provide them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. However the fact is that copywriting has to do with trading something even more important.

Something that’s almost a limited resource.

And that’s attention.

With many services, deals, items, chances, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a reliable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write excellent copy.”.

Other than that each time you attempt, your words stop working to persuade anyone to purchase– except possibly your mama and a couple of faithful good friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that relies on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and seamless way, your prospects won’t even realize they’re being convinced.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he knows his lane or location of knowledge lies in assisting business owners make benefit from funnel structure.

John Carlton Copywriting Book

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing company.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been operating online considering that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They may seem similar due to the fact that Jim Edwards worked on both– but that must just show how powerful his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, typically, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

John Carlton Copywriting Book

These secrets and insights work together so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words must elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they want to purchase (page 104).

8 specific locations online that will reveal you the specific triggers inspiring your potential clients and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This section reveals solutions and templates for advertisements, emails, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

You can also use the feedback to plug into a couple of tested approaches for improving your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special pledge. If you don’t like it, you can request a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with discovering copywriting secrets for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.