Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your website only read 20% of the material you write.
Individuals just check out the first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you should employ a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more presence, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll prevent working with a company that doesn’t have professional and clean copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the results.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns inspiring individuals to buy. It’s likewise a clear acknowledgement of simply how important material marketing has actually become when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to totally gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it injures. Gradually, they remember why they need to change, act, or simply make a different decision.
And after that, you’re their friend. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With many solutions, offers, products, opportunities, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write terrific copy.”.
Other than that each time you try, your words fail to encourage anyone to buy– except perhaps your mama and a couple of faithful friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that counts on strategic placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a seamless and natural method, your prospects will not even realize they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online since he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– however that need to simply show how powerful his capability as a copy developer genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing individuals– and, frequently, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words should generate very strong feelings from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince clients to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they wish to buy (page 104).
8 specific locations online that will show you the precise triggers motivating your potential consumers and getting them to spend their money. You can use this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves ideas. This area exposes solutions and templates for e-mails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and advertisements letters? And the finest way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more extensive with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?