Jim Perry, Geoff Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website only read 20% of the content you write.

Individuals just read the very first 2 words on a line– generally, they miss out on the third word.

It’s numbers like this that make you think you ought to hire a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Jim Perry, Geoff Edwards

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is excellent sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent doing business with a company that does not have tidy and professional copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They just learn what works after they go through some trial and error, gain some genuine data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

So if they do not know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.

Specific, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to buy, it’s a testament to the power of words. When you need to offer anything online, it’s also a clear recognition of simply how important material marketing has ended up being.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix a problem to totally gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.

Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to alter, do something about it, or merely make a different decision.

And after that, you’re their best friend. You provide them an option that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. But the fact is that copywriting is about trading something even more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With numerous options, deals, products, services, and chances, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking lovely was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Except that each time you attempt, your words stop working to convince anyone to buy– other than maybe your mother and a few devoted pals.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Think about another principle in marketing that counts on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth method, your potential customers won’t even understand they’re being encouraged.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge depends on helping entrepreneurs make benefit from funnel structure.

Jim Perry, Geoff Edwards

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He devotes hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online because he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Because Jim Edwards worked on both– but that must simply show how effective his capability as a copy creator really is, they might seem similar.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing individuals– and, typically, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jim Perry, Geoff Edwards

These insights and secrets collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Your words should elicit really strong feelings from individuals and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade customers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they wish to buy (page 104).

8 specific locations online that will reveal you the precise triggers inspiring your potential customers and getting them to invest their money. You can use this to place your own item, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you offer. This area reveals solutions and templates for e-mails, advertisements, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the best way to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

You can also use the feedback to plug into a few proven approaches for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with learning copywriting secrets for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.