Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headlines.
Visitors to your site only read 20% of the content you write.
Individuals just read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, mental and psychological triggers that assist people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a essential and effective book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to motivating people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of simply how crucial material marketing has become when you need to sell anything online.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to absolutely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they remember why they require to alter, take action, or just make a various choice.
And after that, you’re their friend. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
With numerous options, deals, services, opportunities, and products, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write terrific copy.”.
Other than that each time you attempt, your words stop working to persuade anyone to purchase– except maybe your mother and a few devoted buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another idea in marketing that counts on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a natural and smooth method, your prospects will not even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or area of proficiency depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear similar due to the fact that Jim Edwards dealt with both– but that must just demonstrate how effective his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, typically, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Your words should elicit extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they want to buy (page 104).
8 specific places online that will show you the exact triggers encouraging your potential clients and getting them to invest their cash. You can use this to place your own item, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the large amount of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves clues. It’s that great copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This section reveals formulas and templates for sales, emails, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven methods for improving your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more thorough with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?