Jim Ireland, Benjamin Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your website only checked out 20% of the content you compose.

Individuals only check out the very first two words on a line– usually, they miss the third word.

It’s numbers like this that make you believe you should work with a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Jim Ireland, Benjamin Edwards

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have clean and professional copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They only discover what works after they go through some trial and error, get some real information around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.

Specific, dependable, and constant “power” words that harness effective, emotional and mental triggers that guide people to purchase your products and services.

Which’s precisely what Copywriting Secrets, a effective and basic book for anyone who wishes to make money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

When it comes to inspiring people to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how essential content marketing has actually become when you require to offer anything online.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your option.

But, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they need to change, take action, or merely make a various decision.

And after that, you’re their buddy. You offer them a solution that actually works, without being pushy, scammy, or salesy.

Now, lots of business owners will inform you that what they want is for quality causes open their wallets and buy. But the truth is that copywriting has to do with trading something even more valuable.

Something that’s almost a limited resource.

And that’s attention.

With many services, deals, items, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write fantastic copy.”.

Except that every time you try, your words fail to convince anyone to buy– except perhaps your mother and a couple of loyal buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think of another principle in marketing that relies on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a natural and seamless way, your potential customers won’t even recognize they’re being convinced.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of competence depends on assisting entrepreneurs make benefit from funnel structure.

Jim Ireland, Benjamin Edwards

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you an enormous amount of time. It’s the best alternative to producing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Since Jim Edwards worked on both– but that need to simply demonstrate how effective his ability as a copy creator genuinely is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “tricks” to persuading people– and, often, you have to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jim Ireland, Benjamin Edwards

These insights and tricks collaborate so you can use the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the center!” technique. Your words need to generate really strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince consumers to buy choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).

8 particular places online that will show you the exact triggers motivating your potential customers and getting them to spend their cash. You can use this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a simple book.

I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves ideas. This area reveals solutions and design templates for sales, advertisements, and e-mails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to guide your choices.

But you can also use the feedback to plug into a few proven methods for enhancing your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special guarantee. If you don’t like it, you can request for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more thorough with finding out copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.