Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your site just checked out 20% of the material you write.
People only check out the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist individuals to purchase your product or services.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how important material marketing has actually ended up being.
Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to fix a problem to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they remember why they require to change, do something about it, or simply make a different decision.
And after that, you’re their friend. You use them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With numerous options, offers, chances, services, and products, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Except that each time you attempt, your words fail to persuade anyone to buy– except maybe your mother and a few faithful good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and seamless method, your potential customers won’t even realize they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a massive quantity of time. It’s the perfect alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– however that should simply show how effective his ability as a copy developer genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, often, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words need to elicit extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will show you the specific triggers motivating your possible customers and getting them to invest their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves hints. This section reveals solutions and design templates for ads, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a few tested techniques for improving your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you an unique guarantee. If you don’t like it, you can ask for a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?