Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your website only read 20% of the content you compose.
People only check out the first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
However then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and tidy copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to buy your products and services.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s also a clear recognition of just how important content marketing has become when you need to offer anything online.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to provide access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to change, act, or simply make a various choice.
And after that, you’re their best friend. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting is about trading something much more important.
Something that’s nearly a scarce resource.
With numerous solutions, deals, chances, services, and items, the only possible method for your potential customers and readers to trust you, buy from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that whenever you try, your words fail to encourage anybody to buy– except perhaps your mom and a few faithful pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that counts on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a natural and seamless way, your prospects won’t even recognize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency lies in assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that need to just demonstrate how powerful his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Your words ought to generate very strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 particular places online that will show you the precise triggers encouraging your possible consumers and getting them to invest their money. You can use this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves hints. This area reveals solutions and templates for sales, ads, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize information to assist your decisions.
However you can likewise use the feedback to plug into a few tested approaches for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get even more thorough with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?