Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website just read 20% of the material you write.
Individuals only read the very first 2 words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only learn what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that assist people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it comes to inspiring people to purchase. It’s also a clear recognition of just how important content marketing has actually ended up being when you need to sell anything online.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to alter, act, or just make a different decision.
And after that, you’re their best friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With so many solutions, offers, services, opportunities, and items, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write terrific copy.”.
Except that whenever you try, your words stop working to convince anybody to buy– other than perhaps your mama and a couple of devoted friends.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Consider another idea in marketing that relies on strategic placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects will not even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been running online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They may appear comparable since Jim Edwards dealt with both– but that need to just demonstrate how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, often, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words must generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 particular places online that will show you the specific triggers motivating your potential clients and getting them to spend their cash. You can utilize this to position your own item, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This section reveals solutions and design templates for emails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a few tested approaches for enhancing your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?