Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your website just read 20% of the material you compose.
People just read the very first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have tidy and professional copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, acquire some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that direct people to buy your services and items.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear recognition of just how crucial content marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, act, or just make a various decision.
And then, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s practically a limited resource.
With so many services, offers, opportunities, services, and items, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write terrific copy.”.
Other than that whenever you attempt, your words fail to persuade anybody to buy– except possibly your mama and a few faithful good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Consider another idea in marketing that counts on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even understand they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of competence depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– however that should just demonstrate how effective his ability as a copy developer genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must elicit extremely strong feelings from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 particular places online that will reveal you the exact triggers inspiring your prospective customers and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves clues. This section exposes formulas and templates for emails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, emails, and sales letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to assist your choices.
You can also utilize the feedback to plug into a couple of tested approaches for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special guarantee. If you do not like it, you can request for a refund and you don’t need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more thorough with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?