Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your site just read 20% of the content you compose.
Individuals just read the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some trial and error, acquire some real information around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.
Specific, dependable, and constant “power” words that harness powerful, emotional and mental triggers that direct people to buy your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to encouraging people to purchase. It’s likewise a clear acknowledgement of simply how important material marketing has actually ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest good friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, act, or simply make a different decision.
And after that, you’re their friend. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With numerous services, offers, items, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that whenever you attempt, your words stop working to convince anybody to purchase– except possibly your mom and a few devoted pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another concept in marketing that counts on strategic placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a smooth and natural way, your prospects will not even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of know-how depends on assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– but that should just demonstrate how powerful his capability as a copy developer really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, often, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words ought to generate very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade clients to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to describe what they wish to buy (page 104).
8 particular places online that will show you the precise triggers inspiring your possible customers and getting them to spend their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves hints. This area exposes solutions and design templates for e-mails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
However you can likewise use the feedback to plug into a few proven techniques for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?