Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your site just checked out 20% of the material you compose.
Individuals only check out the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more visibility, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your services and items.
And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to motivating individuals to purchase. When you need to sell anything online, it’s also a clear recognition of simply how important content marketing has ended up being.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, take action, or simply make a different decision.
And after that, you’re their best friend. You use them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many options, deals, products, services, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write terrific copy.”.
Except that whenever you attempt, your words stop working to convince anybody to purchase– other than possibly your mama and a couple of faithful friends.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think about another idea in marketing that counts on tactical positioning, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your potential customers will not even recognize they’re being persuaded.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online since he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a massive quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might seem comparable due to the fact that Jim Edwards worked on both– but that ought to just show how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words ought to elicit extremely strong feelings from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they want to purchase (page 104).
8 specific locations online that will show you the exact triggers inspiring your potential consumers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This area exposes formulas and design templates for sales, e-mails, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and e-mails letters? And the finest way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested approaches for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?