Jim Edwards Mccarthy

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your website only checked out 20% of the content you write.

People just check out the first 2 words on a line– generally, they miss the third word.

It’s numbers like this that make you believe you ought to hire a copywriter.

But then you learn about the expenses of hiring a copywriter to get more clicks:

Jim Edwards Mccarthy

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent working with a business that does not have clean and professional copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness effective, psychological and emotional triggers that guide individuals to purchase your product or services.

Which’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to encouraging people to purchase. When you need to sell anything online, it’s also a clear recognition of simply how essential content marketing has ended up being.

The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to completely gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, take action, or just make a different decision.

And then, you’re their friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With numerous solutions, deals, chances, items, and services, the only possible method for your readers and potential customers to trust you, buy from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose excellent copy.”.

Except that whenever you attempt, your words fail to encourage anybody to purchase– other than maybe your mom and a couple of devoted buddies.

But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think about another idea in marketing that depends on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a natural and smooth way, your prospects will not even recognize they’re being convinced.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or location of knowledge lies in assisting business owners make benefit from funnel structure.

Jim Edwards Mccarthy

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing company.

He commits hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has been operating online because he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the ideal person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you an enormous amount of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Since Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy developer really is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to persuading individuals– and, often, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Jim Edwards Mccarthy

These tricks and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Your words need to elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage consumers to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).

8 specific places online that will show you the specific triggers motivating your prospective consumers and getting them to spend their money. You can use this to position your own product, service, coaching, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves ideas. This area exposes solutions and design templates for e-mails, ads, and sales letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through emails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize data to assist your choices.

However you can also utilize the feedback to plug into a few proven techniques for improving your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special guarantee. If you do not like it, you can request a refund and you don’t need to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want on your side when you’re all set to get even more extensive with discovering copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

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