Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals only check out the very first two words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you should work with a copywriter.
However then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have tidy and professional copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some trial and error, gain some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.
Specific, reliable, and constant “power” words that harness effective, mental and psychological triggers that assist people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
When it comes to inspiring people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of just how crucial content marketing has actually ended up being when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to completely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, do something about it, or merely make a different decision.
And then, you’re their best friend. You use them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality causes open their wallets and buy. But the fact is that copywriting has to do with trading something much more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of services, offers, products, services, and opportunities, the only possible method for your readers and prospects to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you attempt, your words fail to encourage anyone to buy– other than possibly your mother and a few faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think about another concept in marketing that counts on strategic positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a seamless and natural way, your potential customers won’t even understand they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of competence lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He commits hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that should simply demonstrate how effective his capability as a copy creator really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, frequently, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” strategy. Your words ought to generate very strong emotions from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they want to buy (page 104).
8 particular locations online that will reveal you the exact triggers motivating your prospective customers and getting them to spend their money. You can use this to position your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that excellent copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area exposes solutions and templates for e-mails, sales, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to guide your choices.
However you can likewise use the feedback to plug into a couple of tested techniques for improving your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. If you don’t like it, you can ask for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re ready to get back at more in-depth with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?