Jim Edwards Ida Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headlines.

Visitors to your website just read 20% of the content you compose.

People just read the very first 2 words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you think you must work with a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Jim Edwards Ida Edwards

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more presence, bring in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have tidy and expert copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re investing the most time, and improve the copy based upon the results.

If they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.

Specific, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to purchase your services and products.

Which’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wants to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testimony to the power of words when it concerns inspiring individuals to purchase. It’s likewise a clear recognition of just how important material marketing has become when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to alter, take action, or just make a different choice.

And after that, you’re their best friend. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With numerous options, deals, chances, services, and products, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose excellent copy.”.

Except that whenever you attempt, your words fail to encourage anyone to buy– except perhaps your mom and a few faithful friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote once again.

Consider another idea in marketing that depends on strategic placement, foundation, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural way, your prospects will not even recognize they’re being persuaded.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of proficiency lies in assisting entrepreneurs make benefit from funnel building.

Jim Edwards Ida Edwards

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been operating online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the ideal man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can save you an enormous amount of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Since Jim Edwards worked on both– but that should simply demonstrate how effective his ability as a copy creator really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Jim Edwards Ida Edwards

These tricks and insights collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the center!” technique. Your words ought to elicit very strong feelings from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince customers to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers utilize to explain what they wish to purchase (page 104).

8 specific locations online that will show you the specific triggers encouraging your potential consumers and getting them to invest their cash. You can use this to position your own product, service, coaching, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves clues. This area reveals solutions and design templates for e-mails, ads, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, ads, and emails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the best method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use data to assist your decisions.

You can likewise use the feedback to plug into a couple of proven techniques for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more thorough with discovering copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.

What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.