Jim Edwards Houston Art Age

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website only read 20% of the material you compose.

People only read the first two words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to work with a copywriter.

However then you discover the costs of hiring a copywriter to get more clicks:

Jim Edwards Houston Art Age

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the total quality of the copy, however, and they’ll prevent working with a business that doesn’t have professional and clean copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They just find out what works after they go through some trial and error, get some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

So if they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.

Specific, dependable, and constant “power” words that harness powerful, emotional and mental triggers that assist individuals to purchase your services and items.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it pertains to inspiring people to buy. It’s also a clear acknowledgement of simply how important content marketing has actually ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to completely gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.

Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to change, take action, or just make a different decision.

And then, you’re their friend. You offer them a solution that actually works, without being aggressive, scammy, or salesy.

Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

And that’s attention.

With numerous solutions, deals, chances, products, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that each time you try, your words stop working to convince anyone to buy– other than possibly your mommy and a few faithful buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Consider another concept in marketing that depends on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even recognize they’re being persuaded.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he understands his lane or location of expertise depends on helping entrepreneurs make make money from funnel building.

Jim Edwards Houston Art Age

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct action marketing firm.

He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can save you a huge quantity of time. It’s the best option to creating or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They might seem comparable since Jim Edwards worked on both– however that ought to simply show how powerful his ability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, fine-tune, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading people– and, typically, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Jim Edwards Houston Art Age

These insights and tricks collaborate so you can use the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words need to generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince consumers to make a purchase choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients use to explain what they wish to purchase (page 104).

8 specific locations online that will show you the specific triggers inspiring your potential consumers and getting them to invest their money. You can use this to position your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a simple book.

I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This section exposes formulas and design templates for emails, sales, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to direct your choices.

You can also use the feedback to plug into a few proven techniques for enhancing your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re prepared to get even more thorough with discovering copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.

What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.