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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your website only checked out 20% of the content you write.

People just read the first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you think you should employ a copywriter.

Then you find out about the expenses of employing a copywriter to get more clicks:

Jim Edwards Hartford Bindery

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, bring in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and tidy copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, reliable, and constant “power” words that harness effective, psychological and psychological triggers that direct people to buy your services and items.

Which’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to buy, it’s a testament to the power of words. It’s likewise a clear recognition of just how important content marketing has become when you require to sell anything online.

The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.

Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to totally gung-ho about your service.

But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, do something about it, or merely make a different choice.

And then, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. However the reality is that copywriting has to do with trading something much more valuable.

Something that’s nearly a scarce resource.

Which’s attention.

With many options, offers, products, services, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and stay faithful to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose fantastic copy.”.

Except that whenever you attempt, your words stop working to convince anyone to purchase– except perhaps your mother and a couple of devoted buddies.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote again.

Consider another principle in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and seamless method, your prospects will not even realize they’re being encouraged.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of knowledge depends on assisting entrepreneurs make benefit from funnel structure.

Jim Edwards Hartford Bindery

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has actually been running online since he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

And that can conserve you an enormous amount of time. It’s the ideal option to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might appear similar due to the fact that Jim Edwards dealt with both– however that need to simply demonstrate how powerful his ability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “tricks” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jim Edwards Hartford Bindery

These tricks and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Your words must generate very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to purchase (page 104).

8 particular places online that will reveal you the precise triggers encouraging your potential clients and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards crams in a simple book.

I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves ideas. This section reveals formulas and design templates for advertisements, sales, and emails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and advertisements letters? And the finest method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to guide your decisions.

However you can also use the feedback to plug into a few tested techniques for enhancing your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you want in your corner when you’re ready to get back at more thorough with learning copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.