Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site only checked out 20% of the content you compose.
Individuals only read the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness powerful, psychological and mental triggers that direct individuals to buy your services and items.
And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how essential content marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to alter, take action, or merely make a various choice.
And then, you’re their best friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting is about trading something much more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many solutions, offers, opportunities, services, and products, the only possible method for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose excellent copy.”.
Other than that whenever you attempt, your words stop working to convince anyone to buy– other than perhaps your mother and a few faithful pals.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another concept in marketing that depends on tactical placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural method, your prospects won’t even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of expertise lies in assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online since he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the right person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the best option to keeping an internal copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Since Jim Edwards worked on both– however that ought to just show how powerful his capability as a copy developer genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, typically, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Your words need to generate really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade customers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific locations online that will show you the exact triggers inspiring your potential clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This section exposes formulas and templates for ads, emails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use data to assist your decisions.
You can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct guarantee. If you do not like it, you can ask for a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more thorough with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?