Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website only read 20% of the material you write.
People just check out the very first two words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and clean copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.
Specific, dependable, and consistent “power” words that harness effective, emotional and psychological triggers that direct people to purchase your services and items.
And that’s precisely what Copywriting Secrets, a effective and fundamental book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring individuals to purchase. It’s also a clear acknowledgement of simply how important content marketing has become when you need to offer anything online.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to totally gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to change, do something about it, or merely make a different choice.
And after that, you’re their friend. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and buy. But the truth is that copywriting is about trading something even more valuable.
Something that’s practically a scarce resource.
With so many options, deals, services, chances, and products, the only possible method for your prospects and readers to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write fantastic copy.”.
Except that every time you try, your words stop working to persuade anybody to purchase– other than perhaps your mama and a few faithful good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on tactical positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects will not even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he knows his lane or location of competence lies in assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a huge amount of time. It’s the best option to keeping an internal copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– however that should simply show how powerful his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing people– and, typically, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words must generate very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the precise triggers motivating your possible customers and getting them to invest their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that fantastic copywriting leaves clues. It’s that great copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This area reveals solutions and templates for emails, sales, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, ads, and sales letters? And the finest method to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use data to guide your choices.
However you can likewise use the feedback to plug into a couple of tested techniques for improving your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re prepared to get even more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?