Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site just checked out 20% of the material you write.
Individuals only check out the very first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have expert and clean copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, reputable, and constant “power” words that harness powerful, mental and psychological triggers that assist people to buy your services and items.
Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns motivating individuals to buy. It’s also a clear acknowledgement of just how crucial material marketing has become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, take action, or just make a different decision.
And after that, you’re their friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a scarce resource.
With a lot of services, offers, products, opportunities, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you try, your words stop working to persuade anyone to buy– other than possibly your mom and a couple of loyal buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think about another concept in marketing that counts on strategic placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and smooth method, your prospects won’t even realize they’re being persuaded.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of know-how depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online given that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you an enormous amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that need to just demonstrate how effective his ability as a copy creator truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, often, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words should generate very strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will reveal you the precise triggers motivating your possible customers and getting them to spend their cash. You can utilize this to place your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves hints. This area exposes formulas and templates for advertisements, sales, and e-mails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize data to direct your choices.
However you can likewise utilize the feedback to plug into a few tested approaches for improving your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct promise. If you do not like it, you can ask for a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?