Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just read 20% of the content you write.
Individuals only check out the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
But then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, however, and they’ll prevent working with a company that doesn’t have professional and clean copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of simply how important material marketing has ended up being.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst enemy all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to alter, do something about it, or merely make a various choice.
And then, you’re their best friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With so many solutions, offers, items, opportunities, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose great copy.”.
Except that each time you try, your words stop working to persuade anybody to buy– other than maybe your mom and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on strategic positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a smooth and natural method, your potential customers won’t even realize they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of expertise lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that ought to simply demonstrate how effective his ability as a copy creator really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, often, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Your words should elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to describe what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers inspiring your potential customers and getting them to invest their money. You can use this to position your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This area exposes formulas and templates for emails, advertisements, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a few proven techniques for enhancing your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique guarantee. If you don’t like it, you can request for a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.
sales story tricks.
This is the book you want on your side when you’re ready to get even more extensive with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?