Jim Edwards Coldwell Banker

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your website only checked out 20% of the material you compose.

People only read the first two words on a line– generally, they miss out on the third word.

It’s numbers like this that make you believe you must work with a copywriter.

But then you find out about the costs of employing a copywriter to get more clicks:

Jim Edwards Coldwell Banker

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more presence, attract more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the general quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have tidy and expert copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some experimentation, gain some real data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.

Specific, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that assist people to buy your services and items.

Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of just how crucial content marketing has become.

The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you begin explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, do something about it, or simply make a various choice.

And after that, you’re their buddy. You offer them an option that actually works, without being pushy, scammy, or salesy.

Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With so many options, offers, items, chances, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that each time you try, your words fail to encourage anybody to purchase– except possibly your mother and a couple of loyal friends.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote again.

Consider another concept in marketing that relies on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a seamless and natural method, your potential customers will not even realize they’re being convinced.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of expertise depends on helping entrepreneurs make make money from funnel structure.

Jim Edwards Coldwell Banker

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a best-selling author who has actually been running online given that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the right man to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may appear similar because Jim Edwards dealt with both– but that ought to simply demonstrate how effective his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to convincing people– and, typically, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Jim Edwards Coldwell Banker

These insights and tricks collaborate so you can use the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words must elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to buy decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers use to explain what they want to purchase (page 104).

8 particular places online that will reveal you the precise triggers encouraging your possible consumers and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves hints. This section reveals solutions and templates for advertisements, sales, and e-mails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and ads letters? And the finest method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of tested approaches for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a special pledge. If you do not like it, you can request a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more extensive with learning copywriting tricks for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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