Jim Edwards Business Insider

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your website just checked out 20% of the material you write.

People only check out the first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you believe you must hire a copywriter.

However then you learn more about the costs of working with a copywriter to get more clicks:

Jim Edwards Business Insider

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site take notice of the total quality of the copy, though, and they’ll avoid working with a company that does not have clean and professional copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They just find out what works after they go through some experimentation, get some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.

So if they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.

Specific, trusted, and consistent “power” words that harness effective, psychological and psychological triggers that guide people to purchase your products and services.

Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wants to generate income using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating individuals to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of simply how crucial material marketing has actually ended up being.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Using words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, do something about it, or simply make a various decision.

And then, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting is about trading something even more valuable.

Something that’s almost a limited resource.

And that’s attention.

With many solutions, deals, services, opportunities, and products, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose terrific copy.”.

Except that whenever you try, your words fail to convince anybody to purchase– except perhaps your mother and a couple of devoted pals.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on strategic positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a smooth and natural way, your prospects will not even understand they’re being persuaded.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of competence depends on helping entrepreneurs make benefit from funnel structure.

Jim Edwards Business Insider

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the founder and owner of a direct response marketing firm.

He devotes numerous hours every year to training individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– but that must just show how powerful his ability as a copy creator genuinely is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, modify, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to persuading people– and, frequently, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jim Edwards Business Insider

These insights and tricks collaborate so you can use the formulas to construct persuasion over time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words ought to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince consumers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words clients use to describe what they want to buy (page 104).

8 specific places online that will show you the specific triggers encouraging your potential clients and getting them to invest their money. You can utilize this to place your own item, service, training, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that terrific copywriting leaves ideas. It’s that excellent copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This section exposes solutions and design templates for sales, advertisements, and e-mails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, advertisements, and sales letters? And the finest way to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.

You can likewise use the feedback to plug into a few tested approaches for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a distinct pledge. If you do not like it, you can request a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

This is the book you desire in your corner when you’re prepared to get back at more thorough with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.