Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your website just read 20% of the content you write.
People only read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is great sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and clean copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.
Specific, trusted, and constant “power” words that harness powerful, mental and emotional triggers that direct individuals to buy your products and services.
And that’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear recognition of just how important content marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve a problem to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest good friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to alter, act, or merely make a various decision.
And then, you’re their friend. You use them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With many options, deals, opportunities, products, and services, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that whenever you try, your words fail to persuade anybody to buy– other than possibly your mama and a couple of loyal pals.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on tactical placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your potential customers will not even recognize they’re being persuaded.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might appear similar because Jim Edwards worked on both– but that must just show how effective his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading people– and, typically, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words should generate extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the exact triggers inspiring your potential customers and getting them to invest their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that terrific copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area exposes formulas and design templates for advertisements, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, emails, and sales letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to direct your decisions.
However you can also use the feedback to plug into a few proven techniques for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more thorough with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?