Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your site just read 20% of the content you write.
People just read the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you ought to employ a copywriter.
However then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have professional and tidy copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and improve the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your services and items.
Which’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wants to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to motivating individuals to purchase. It’s likewise a clear acknowledgement of simply how crucial content marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, act, or merely make a different decision.
And then, you’re their best friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality leads to open their wallets and buy. But the reality is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
With so many services, offers, opportunities, services, and items, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Except that every time you try, your words stop working to encourage anyone to buy– except possibly your mama and a few loyal friends.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a seamless and natural method, your potential customers will not even understand they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been running online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the ideal option to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words ought to generate really strong emotions from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to explain what they want to buy (page 104).
8 particular places online that will show you the precise triggers inspiring your prospective customers and getting them to spend their cash. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that terrific copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This section reveals formulas and templates for advertisements, emails, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? And the finest way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
However you can likewise use the feedback to plug into a couple of proven methods for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. If you don’t like it, you can ask for a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re prepared to get back at more thorough with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?