Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site only checked out 20% of the material you write.
Individuals only check out the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent working with a business that doesn’t have expert and tidy copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, reliable, and constant “power” words that harness effective, emotional and mental triggers that direct individuals to purchase your services and products.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging people to buy. When you need to sell anything online, it’s also a clear recognition of simply how essential material marketing has become.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they need to change, take action, or simply make a various decision.
And then, you’re their friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With numerous services, offers, services, products, and opportunities, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to persuade anybody to buy– other than perhaps your mother and a few devoted good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Consider another principle in marketing that depends on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless method, your prospects won’t even recognize they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of competence depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the right person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the perfect option to keeping an internal copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear comparable due to the fact that Jim Edwards dealt with both– however that need to simply demonstrate how powerful his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words must generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade customers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your potential customers and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that excellent copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you offer. This area exposes formulas and design templates for sales, advertisements, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can use information to direct your decisions.
But you can also utilize the feedback to plug into a couple of tested methods for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you an unique guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?