Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just checked out 20% of the material you compose.
Individuals only read the very first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you need to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have tidy and professional copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They just find out what works after they go through some trial and error, gain some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness effective, mental and emotional triggers that assist people to buy your services and products.
Which’s precisely what Copywriting Secrets, a effective and basic book for anybody who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to inspiring people to purchase. When you require to sell anything online, it’s also a clear acknowledgement of just how crucial content marketing has become.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to change, do something about it, or merely make a various choice.
And then, you’re their buddy. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting has to do with trading something much more valuable.
Something that’s nearly a scarce resource.
With a lot of services, offers, services, items, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Except that whenever you try, your words stop working to encourage anyone to purchase– other than perhaps your mommy and a couple of devoted good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another concept in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even recognize they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of know-how lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online since he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the best option to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– but that ought to just show how powerful his ability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to convincing individuals– and, typically, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” method. Your words should generate very strong emotions from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular places online that will show you the precise triggers encouraging your prospective consumers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves ideas. This area reveals solutions and templates for emails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of tested approaches for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?