Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your website just read 20% of the material you compose.
People just read the very first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more exposure, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, trusted, and constant “power” words that harness effective, psychological and emotional triggers that assist individuals to purchase your products and services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to encouraging people to buy. It’s likewise a clear recognition of just how crucial content marketing has actually become when you require to offer anything online.
Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, act, or merely make a various decision.
And then, you’re their friend. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous services, offers, products, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write terrific copy.”.
Other than that whenever you attempt, your words fail to persuade anybody to buy– other than maybe your mom and a few loyal friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another idea in marketing that counts on strategic positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a seamless and natural way, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– but that must simply show how effective his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, typically, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words must elicit really strong emotions from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to describe what they want to buy (page 104).
8 specific locations online that will show you the precise triggers motivating your possible consumers and getting them to spend their cash. You can use this to place your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This section exposes formulas and design templates for sales, emails, and advertisements letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, e-mails, and ads letters? And the best way to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to assist your decisions.
You can likewise utilize the feedback to plug into a few proven methods for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique guarantee. If you don’t like it, you can ask for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with discovering copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?