Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your site only read 20% of the material you write.
People only check out the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you should hire a copywriter.
But then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and professional copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just discover what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and consistent “power” words that harness effective, psychological and emotional triggers that direct individuals to buy your products and services.
Which’s precisely what Copywriting Secrets, a basic and effective book for anybody who wants to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how important content marketing has ended up being when you need to offer anything online.
Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, do something about it, or just make a different decision.
And then, you’re their buddy. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something much more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With many options, offers, items, services, and chances, the only possible method for your potential customers and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to convince anyone to purchase– except perhaps your mama and a couple of devoted buddies.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on tactical positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a seamless and natural method, your potential customers will not even recognize they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a huge quantity of time. It’s the best alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that must just show how effective his ability as a copy developer genuinely is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading individuals– and, typically, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to elicit very strong feelings from people and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 particular places online that will reveal you the specific triggers encouraging your potential clients and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves hints. It’s that terrific copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This area exposes formulas and templates for e-mails, ads, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to guide your choices.
But you can also utilize the feedback to plug into a few proven methods for improving your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct pledge. If you do not like it, you can request a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?