Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals only check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
But then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid doing business with a company that does not have expert and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the results.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your product or services.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns encouraging people to buy. It’s likewise a clear recognition of just how important material marketing has actually ended up being when you need to sell anything online.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they remember why they need to change, do something about it, or just make a different choice.
And then, you’re their buddy. You use them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
With numerous services, offers, items, chances, and services, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose terrific copy.”.
Except that each time you try, your words fail to encourage anybody to purchase– except perhaps your mom and a few devoted pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Think of another concept in marketing that counts on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a seamless and natural way, your potential customers won’t even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of competence lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online since he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a massive quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Because Jim Edwards worked on both– however that must just demonstrate how effective his capability as a copy creator genuinely is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words ought to generate very strong feelings from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to describe what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers motivating your possible clients and getting them to invest their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This area exposes solutions and design templates for emails, advertisements, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and ads letters? And the finest method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of tested techniques for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique promise. If you don’t like it, you can request a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?