Jesse Elder Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your website just checked out 20% of the content you compose.

People only read the very first 2 words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you believe you need to hire a copywriter.

But then you learn about the expenses of working with a copywriter to get more clicks:

Jesse Elder Russell Brunson

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have expert and clean copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, trusted, and consistent “power” words that harness effective, psychological and psychological triggers that guide individuals to purchase your product or services.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to make money using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how important material marketing has become when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to give them access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them everywhere it harms. Slowly, they remember why they require to change, take action, or just make a various choice.

And then, you’re their best friend. You provide them a service that really works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With so many options, offers, items, opportunities, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trustworthy way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write great copy.”.

Other than that each time you attempt, your words fail to persuade anyone to buy– other than maybe your mama and a few loyal pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote once again.

Think about another idea in marketing that relies on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural method, your potential customers will not even recognize they’re being convinced.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of competence lies in helping entrepreneurs make make money from funnel building.

Jesse Elder Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has been running online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

So if this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can save you a massive quantity of time. It’s the ideal alternative to developing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that need to just demonstrate how powerful his capability as a copy developer genuinely is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to persuading individuals– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jesse Elder Russell Brunson

These insights and secrets interact so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the center!” method. Your words should elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients use to explain what they want to purchase (page 104).

8 particular places online that will reveal you the precise triggers motivating your potential customers and getting them to spend their cash. You can utilize this to position your own product, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves hints. This area reveals formulas and templates for e-mails, sales, and ads letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize information to direct your choices.

You can also utilize the feedback to plug into a few tested approaches for enhancing your sales, advertisements, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.