Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website only checked out 20% of the material you write.
Individuals just check out the first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you ought to work with a copywriter.
But then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, though, and they’ll avoid working with a company that does not have clean and professional copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.
Specific, reputable, and consistent “power” words that harness powerful, emotional and psychological triggers that direct people to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anybody who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to buy. When you need to sell anything online, it’s also a clear acknowledgement of simply how crucial content marketing has actually ended up being.
Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to completely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to alter, do something about it, or just make a various decision.
And then, you’re their buddy. You use them an option that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. However the fact is that copywriting is about trading something even more important.
Something that’s practically a scarce resource.
With numerous services, deals, products, chances, and services, the only possible way for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose terrific copy.”.
Other than that each time you attempt, your words fail to encourage anybody to buy– other than possibly your mommy and a few devoted good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural method, your prospects won’t even realize they’re being convinced.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of expertise lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They might appear comparable because Jim Edwards dealt with both– however that must simply show how powerful his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing people– and, often, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words must generate really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific locations online that will show you the precise triggers encouraging your prospective customers and getting them to invest their money. You can use this to place your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that fantastic copywriting leaves hints. It’s that great copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This area exposes formulas and design templates for e-mails, ads, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.
You can also utilize the feedback to plug into a few tested methods for improving your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a special pledge. If you do not like it, you can request for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re all set to get back at more in-depth with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?