Inc 500 Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just read headlines.

Visitors to your website just read 20% of the content you compose.

Individuals just read the very first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you need to work with a copywriter.

Then you discover about the costs of working with a copywriter to get more clicks:

Inc 500 Russell Brunson

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent working with a company that does not have professional and clean copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They just find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.

If they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.

Specific, dependable, and consistent “power” words that harness effective, psychological and emotional triggers that assist individuals to buy your services and products.

And that’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

It’s a testament to the power of words when it pertains to motivating individuals to buy. It’s likewise a clear recognition of just how crucial material marketing has ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to fix a problem to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s finest buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, take action, or just make a different decision.

And then, you’re their friend. You offer them an option that really works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

Which’s attention.

With many options, deals, chances, products, and services, the only possible way for your readers and prospects to trust you, purchase from you, and remain devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write fantastic copy.”.

Other than that every time you try, your words stop working to persuade anyone to buy– except perhaps your mommy and a couple of loyal buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another concept in marketing that depends on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a seamless and natural way, your prospects will not even understand they’re being convinced.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise depends on assisting business owners make benefit from funnel structure.

Inc 500 Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He commits hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been operating online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might seem comparable since Jim Edwards dealt with both– but that ought to simply show how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to persuading individuals– and, frequently, you have to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Inc 500 Russell Brunson

These insights and tricks work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the middle!” method. Your words ought to elicit extremely strong feelings from people and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage customers to purchase choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).

8 particular locations online that will reveal you the exact triggers encouraging your prospective customers and getting them to invest their money. You can use this to place your own product, service, coaching, software (page 69-71).

How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that terrific copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area exposes solutions and templates for sales, advertisements, and emails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, ads, and e-mails letters? And the finest method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

You can likewise use the feedback to plug into a few proven methods for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a special pledge. If you don’t like it, you can request a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more extensive with discovering copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.